If you’re looking to sell your Calgary home as a “for sale by owner” (FSBO) by yourself -chances are you will either end up listing it with a Calgary Real Estate agency at some point due to it staying on the market for too long, or your property value continues to drop. As a Realtor® in Calgary, I understand the nuances of our real estate market and can get the optimum price using my access to the MLS® System programs and my experience. You don’t really “save” a commission working without a REALTOR® because only a licensed Realtor® has the tools and a proven marketing technique to achieve the highest possible price in the shortest amount of time. As a “for sale by owner” in Calgary, you need to add your home to the MLS. Adding your home to the Calgary Multiple Listing Service is only possible if you’re a licensed real estate agent in Calgary and this is something we can help you out with.
Read more about Sale By Owner.
You know first hand the sacrifice it took to get you here and the rewards it brings. It was probably the single biggest decision you ever made and one of the largest purchase of your life, it is now your largest asset and, if you’ve owned it for more than a few years, its value has increased far faster than any other asset you own. Before you attempt to sell it you need to know “the rest of the story”.
The National Association of Realtors® Profile of Home Buyers & Sellers survey, discovered that the median price for homes sold with the help of a real estate professional was 21% higher than for those sold For Sale By Owner without professional assistance.
The survey also revealed that 72% of homeowners selling For Sale By Owner used yard signs to market their homes while 61% used newspaper ads and 41% used open houses as their principal marketing tools. On the other hand, an overwhelming majority of buyers, 86% nationally, relied on real estate agents to buy a home.
A smaller percentage of Calgary homeowners selling For Sale By Owner relied on the Internet to sell their homes. Those who promote this as a good idea fail to note, as the survey does clearly, that nearly 8 of 10 buyers who initially used the Internet to search for a home ultimately employed a real estate professional to complete their purchase. Knowing how and where to market your property is a very important part of what professional agents provide their clients. Not fully understanding how to best reach the market can lead to costly mistakes.
Why use a REALTOR®?
Calgary Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.