Fernando Aramburu REALTOR® in Calgary 

Real Estate Articles


Calgary Sun 

 The Calgary Sun

© Copyright 2006, Sun Media Corporation

SIGN OF GOOD BUSINESS

CREATIVE MARKETING HELPS REALTOR STAND OUT Wednesday, June 28, 2006

Tag: 0606280687 Page: 33

BY YVETTE PUTTER, CALGARY SUN

In a Calgary real estate market with thousands of realtors jumping at the chance to sell sell sell, standing out from the crowd can be a realtor's golden ticket.

Fernando Aramburu a Latin Realtor is eager to do just that through some creative marketing tools.

"My father was very innovative," says Fernando Aramburu, a Calgary Royal LePage REALTOR®.

"I've learned from him that if I want success, I have to be different -- I have to think out of the box."

First, he wanted to find a way to make For Sale signs more visible.

"I was driving by one of my houses at night and I could hardly see the sign, and I thought, 'this is not working,' the canadian realtor  says.

Taking cues from a solar-powered sign he saw at a National Association Realtors trade show in San Francisco, Fernando Aramburu decided to create custom signs for the Canadian elements.

"It gets dark by five o'clock and househunters drive around at night looking and can't see the Calgary House "For Sale" signs, so I made signs that reflect at night just like road signs," he says.

These Reflections are made in the U.S. with Aramburu investing about $1,500 of his own money.

"You have to invest to be different," he says. "It's a step-by-step process."

Another unique tool is Broadcasting House, a personal radio transmitter placed in your house allowing drive-by househunters to listen to a five-minute recording of the details pertaining to it.

The continuous broadcast is receivable for about two blocks and owners are able to show the home's personality by recording the message themselves.

"In the early stages, this information is the most important," Aramburu says. "You can assure the client this is the right house for them."

Aramburu is the only MLS Calgary REALTOR® to introduce these tools, but is lending it to some associates who have shown interest in it.

But not all Calgary realtors believe the need for tools such as reflection signs exist.

"To be honest, I don't think it will have that much impact," says Paul Sihoto, an agent for ReMax House of Real Estate.

Calls from clients later at night are rare, says Sihoto, but a bit of individuality and innovation can go a long way.

"It will be noticed," Sihoto says.


Calgary Herald

Publication: Calgary Herald; Date:2006 Jun 01; Section:Neighbours; Page Number: N1

 

EAGLES ON AIR

NOW HEAR THIS!
Christian school uses radio station to spread news

LEANNE DOHY NEIGHBOURS

   As they wait in the parking lot, windows open to enjoy the early summer breeze, the sound of Eagles on Air rises in sync from dozens of car stereos. 
   For TrinityChristianSchool parents, the radio station of choice offers news they can use, and, often, their very favourite sound: their own child’s voice. 
   Eagles on Air is Trinity’s radio program, named in honour of the school’s sports teams. The broadcast before and after school updates the lot-full of waiting parents more reliably than pieces of paper stuffed into backpacks. 
   “All of our parents pick up their children by car, because they’re not interested in busing,” says principal Stan Hielema. “So we’ve got all these parents waiting in the parking lot, and it’s a great opportunity for them to listen in and find out what’s happening.” 
   The brainchild of parent and Realtor Fernando Aramburu, the enterprise began as part of his Calgary real estate business. 
   “I put radio transmitters into the Calgary houses I had up for sale, with recordings about the features of each one,” Aramburu explains. 
   “I got to thinking about the school. I have three daughters who go to Trinity, and I thought, ‘They probably don’t give me all of the announcements all of the time.’ ” 
   He laughs when he remembers how his own teachers in Mexico City dealt with the challenge. 
   “They would put the paper, with glue, on the back of my sweater,” Aramburu says. 
   He knew that a radio broadcast of the school’s announcements would stick in people’s minds — rather than on children’s shirts — so he approached Hielema. 
   “He was crazy about it,” Aramburu says. 
   The next step wasn’t quite as easy. The school building, a renovated facility located in Midnapore, wasn’t as conducive to broadcasting as the residences Aramburu sells. 
   They set up the antenna and the DVD player-sized console, but nothing happened. 
   “Everyone was waiting for it to work, wondering when it would start working,” says Aramburu. 
   He tried the antenna and wiring in various configurations, snapping photos of his arrangements and sending them to the manufacturer for guidance. 
   “Nothing,” Aramburu says. “Still it wasn’t working. In Mexico City, in this case, we would say, ‘Earth, please swallow me now.’ ” 
   After countless hours, he was not only able to get the system broadcasting, but to create a signal stronger than what he had originally hoped. 
   “At first, it was just in the parking lot,” he explains. “Now you can hear the signal four or five blocks away.” 
   Two months later, Hielema is thrilled with the equipment and its potential. 
   “We have a great partnership with our parents, and we’re always looking to make it better,” Hielema says. “This is great for improving communication.” 
   The announcements could be about the basics — a PD day next Friday, a field trip coming up, sports schedules — or they could involve other kinds of information equally important in a faith-based community. 
   “It might be, ‘So-and-so is having surgery, please include her in your prayers,’ or another prayer request,” Hielema says. 
   For the students involved in the broadcasts, it’s also an effective learning tool. Grade 9 DJs offer news, sports and weather information, and have interviewed fellow students. 
   “We’ll get the little ones involved too, because it’s a great experience for them,” Hielema says. 
   “Besides, the best way to keep parents listening is to let them hear their own child.” 
   The broadcasts have offered an interesting window in to the junior high program, says parent Carla Berg, who has two elementary-age daughters in the K-9 school. 
   “Since we’re a small school, the younger kids know or know of all the older ones, and they really enjoy hearing the broadcasts,” Berg says. 
   “They keep it interesting, and make use of it in ways that uniquely fit a faith-based school. One of the students will interview another about how Trinity has been a factor in their relationship with Christ. 
   “Of course, they’re kids, so they have a lot of fun with it, too.” Aramburu is thrilled that the program has taken off. “Everyone is happy,” he says. “There is so much they can do with it.” At first he had a small commercial about his business inserted into the broadcasts, but that was temporary. “It was a little ad, five seconds,” Aramburu says. “After a month, I said to take it out. It was boring, really. Now it’s all for them.” As a recent Latin immigrant, Aramburu wanted to celebrate the gift the school — and new home — have been for his family. “The school was the first contact we had with people in Canada,” he explains. “We’ve been very happy with the school. Everyone was so nice. It’s a blessing that we are here. “We’re so happy that we are here, and we wanted to give something back.” He has another transmitter and antenna, ordered at the same time as the first, that he says he would be happy to give to any school that gets in touch with him. Fernando can be reached through Royal LePage at 225-5000. 
LDOHY@THEHERALD.CANWEST.COM

   Stuart Gradon, Calgary Herald 
Trinity Christian School students Andrew Walker, front left, and Nathan Thiessen, front right, are two of the hosts of a locally transmitted morning radio program for the school. The program is supervised by Principal Stan Hielema, back left, and is produced with equipment donated by Fernando Aramburu, back right.

Calgary Herald

CALGARY HERALD Saturday, February 4, 2006 

DAV I D PARKER

 I t ake it as a matter of personal pride that I answer all phone calls and e-mails about my Herald columns. Not only is it good manners, but they quite often spur another thought or have me doing some interesting investigation. But there have been so many of late that I’m having a tough time keeping up.

Many are asking for comments or advice that takes a while to respond to. And then there are the real estate agents who have such great deals to tell me about —and I don’t mind those at all because they just might be what a reader would like to be made aware of. I’ve had a number of comments about the way real estate agents present their listings; people want as much information as they can get before taking the time to view a property. Condominium questions are most common. Square footage, number of bedrooms and bathrooms and the price asked surely important, but rarely are condo fees disclosed in advertising, which upsets some people. I do mention a lot of homes in these columns and one that created a lot of interest was the Alberta Ecotrust Ecohome that was listed for sale at $347,000 in Lake Chaparral just before Christmas. I can now report that it is unconditionally sold and fetched $341,500.

Fernando Aramburu a mexican Calgary Realtor sure took notice of the article on Lake Chaparral. He is using that is new to Calgary Real Estate. He has done a lot of research on marketing, attending the Real Estate Expo in San Francisco and checking out selling methods in Mexico. Aramburu uses Reflections — custom made For Sale signs with a reflective coating that he says can be seen from as far as 105 metres at night — and Broadcasting House that allows prospects to tune in and hear what he wants them to know about a house on their car radios. Any real estate agent that can keep a buyer sitting at the curb outside a client’s home for five or six minutes has to be on the right track. My bragging piece about real estate agents who had made it to the $1-million club naturally drew the most interest from the agents.  

DAVID PARKER WRITES AROUND T OWN COLUMNS ON TUESDAY , T HURSDAY AND FRIDAY IN THE HERALD’ S CALGARY BUSINESS SECTION . HE CAN BE REACHED AT 830-4622 OR INFO @ DAVIDPARKER . CA

Calgary Herald - Puerto Vallarta Real Estate

BY MARTY HOPE, CALGARY HERALD; POSTMEDIA NEWS FEBRUARY 5, 2011

More than 30 companies involved in Mexican real estate have banded together to try to counter damaging news coverage about the country’s violent crime.

“Our greatest asset is the thousands of Canadians and Americans who currently live in Mexico and love it,” says Christopher Hill, CEO of Stewart Title Latin America. “In the end, the reality of Mexico as a great place to live — full or part time — will shine through.”

Increasing reports of violent, drug-related crime have given the impression of a countrywide epidemic, says the Mexico Real Estate Coalition. But it’s actually occurring in only a few areas — most of them close to the U.S. border, says the group.

Representing the multibillion-dollar Mexican development industry, the coalition has launched a website at livemexico.org.to persuade Canadians and Americans to buy or invest in residential property in Mexico.

Hill insists Mexico presents an “incredible lifestyle” for retirees and investors when compared with other Latin and Caribbean regions — as well as with the United States.

The coalition kicked off its education campaign in January. Members include high-profile developers like Grupo Questro and Querencia, which operate in the Los Cabos region.

They also include RCI International, which has exchange vacation locations throughout Mexico, and Stewart Title Latin America, which helps foreigners purchase property in the country.

Other members come from Playa del Carmen, Mazatlan, Puerto Vallarta and Ensenada.

The coalition has been endorsed by Albertans living and working in Mexico. They include former Olympic skier Cary Mullen, who is developing Vivo Resorts in Puerto Escondido in the state of Oaxaca in southern Mexico.

“We are fortunate to be far removed from the borders and removed from the spring breakers and drugs, etc.,” says Mullen.

“Just as there are safer and less safe areas of every city, there are safer areas of Mexico — and Mexico on a whole is statistically still safer than many U.S. cities and other neighbouring countries.”

Mike and Brenda Kelly of Calgary have owned a home in Mexico for seven years and they enjoy the quiet lifestyle at their vacation home on the Baja California.

“In all our time in Mexico, we have never seen any crime, or worried about our safety — and that includes the many long drives from Cabo to Loreto,” says Brenda, who runs her own marketing company in Calgary.

The couple purchased a home in Loreto Bay in the town of Nopolo in 2004. With retirement still a few years away, Brenda says she and Mike have one regret: “We’re too young to retire and don’t get down there often enough.”

Fernando Aramburu, a native of Mexico City who now specializes in finding Puerto Vallarta real estate for Albertans through Royal LePage, says there are regions in the country that should be avoided — cities that border onto the U.S., and anywhere in Chihuahua state in northwest Mexico.

“Canadians can be confident and comfortable in Puerto Vallarta,” he says. “There hasn’t been much crime there.

© Copyright (c) The Edmonton Journal

 

Calgary Herald - Mexico Real Estate

Buyers hit beach at Mexican resort

 
 
 

Aura Arena Blanca near Puerto Vallarta, Mexico, includes a private beach.

Photograph by: Courtesy, Aura Arena Blanca

Just a 20-minute drive from the heart of Puerto Vallarta, a quiet fishing village is gaining an international reputation as an escape destination.

Geographically, the name of the community is La Cruz de Huanacaxtle Nayarit.

But locals and the growing number of visitors from Canada, the United States and Europe refer to it only as La Cruz.

A big reason why this Mexican village is attracting more visitors lies just a kilometre or so up the road off the Punta Mita Highway.

That’s where a luxury development called Aura Arena Blanca (an apt Spanish term for “white sand”) by Grupo Aura Desarrollos is nestled against a beach on Banderas Bay.

“With regard to the Puerto Vallarta recreation property sector, the one making noise is Arena Blanca,” says Fernando Aramburu, a realtor in Puerto Vallarta who’s also with Royal LePage Foothills in Calgary.

Containing 39 beachfront luxury condos, the gated development has 24-hour security. The contemporary architecture of the building is unique for the area.

Construction of the two main buildings started in 2008 and more than 60 per cent of the spacious, scenic condos have already been sold.

The apartment condos making up the development measure from 3,550 to more than 7,700 square feet and are priced from $950,000 to $2.2 million US.

Each has from three to five bedrooms and large terraces, plus high-specification finishings and furnishings.

The kitchens have Italian-designed cabinets, and stone countertops and backsplashes. They come with a refrigerator, cooktop, built-in oven, dishwasher and microwave.

The bathrooms are finished with stone tile flooring and shower surrounds, along with stone-topped Italian-style vanities and spa-jet system bath tubs.

The spacious master bedrooms have walk-in closets and access to the terrace.

The property is no less inviting, with a private, 100-metre beach and an infinity-edge pool overlooking the Pacific Ocean.

There’s also expensive landscaping, along with an oceanfront fitness area and spa.

“The area has a cooler beach climate all year round, making summers pleasant — something that is attracting people from all over the world, some making it their home,” says Aramburu, who is a dual Mexican-Canadian citizen.

Aramburu says Aura Arena Blanca is far enough away from Puerto Vallarta to enjoy the peace and quiet, but still close enough for a trip into town to shop, dine or see the sights.

“I would say that what I liked most about the Arena Blanca property are the views and the private white sand beach,” he says. “It gave me a feeling of being on an island — but with all the modern conveniences and services you could think of.”

Aura Arena Blanca offers the best of several worlds — the peace and quiet of a fishing village, ultra-modern styling and technology, and an idyllic setting on a private, white sand beach framed by mountains covered with jungle vegetation.

“To get all of this in Puerto Vallarta, itself, would be much more expensive,” says Aramburu. “You get a lot for your money at Arena Blanca.”

WHAT YOU NEED TO KNOW

Project: Aura Arena Blanca. The condo development has 39 luxury residences ranging from 3,550 to more than 7,700 square feet. Floor plans come with three, four and five bedrooms, stylish kitchens and ensuites, and terraces overlooking the Pacific Ocean. Property amenities include a private beach, pools, a fitness area and spa, 24-hour security, valet parking and concierge service.

Developer: Grupo Aura Desarrollos.

Area: La Cruz de Huanacaxtle, Mexico, on Banderas Bay.

Prices: Condos are priced from $950,000 to $2.2 million US.

Directions: Arena Blanca is about 20 kilometres from Puerto Vallarta,10 kilometres from Punta Mita and 15 kilometres from the international airport at Puerto Vallarta.

Information: Visit the website at www.arenablancamexico.com

PEACEFUL PLACE

La Cruz de Huanacaxtle is a tranquil town north of Puerto Vallarta in Mexico.

Settled in the 1930, it is about a 20-minute drive from Puerto Vallarta.

The town’s name comes from a cross made of Huanacaxtle wood that is located at the town’s entrance.

The town was founded by the Chavez family, which still maintains a mango orchard on the outskirts.

La Cruz, as it is known to the locals, is a picturesque fishing village with all of the ingredients for a peaceful, relaxing vacation — including the golden-white coral sand of La Manzanilla Beach and a protected bay that provides anchorage for small fishing boats, as well as large and luxurious yachts. The cobblestone streets of the town are lined with interesting shops, with locals pitching their colourful wares at the Wednesday morning market.

A major renovation of the harbour was completed in 2008 and it now hosts a marina capable of handling vessels up to 400 feet in length.

mhope@calgaryherald.com